Mastercard X Amazing Thailand
The Brief
Launch the Amazing Thailand App as the official travel companion for inbound tourists—trusted, useful, and essential from arrival.
Backed by the Tourism Authority of Thailand, the
app had credibility. With Mastercard, it also carried
a legacy of Priceless—putting real experiences over transactions.
But every travel app claims to be helpful.
Concept / Strategy
The Concept
Thailand doesn’t stay foreign for long. People
make you feel welcome. Experiences feel personal.
So we didn’t position the app as a tool.
We positioned it as a shortcut to belonging.
From tourist to local.
Arriving as a foreigner. Feeling like a local.
Year 2026
The Result
A line that brings together both brands:
Mastercard’s belief in meaningful experiences.
Amazing Thailand’s authority and trust.
Turning a functional app into something more powerful—the confidence to experience Thailand like you already know it.
The full campaign will roll out in the coming months.