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Fans VS Supporters

Where’s the C?

Why Oil Change at B-Quik?

Work created before HI Creative Lab — during our time at leading international agencies around the world.
Different logos. Same Human Intelligence.

We’ve worked across nearly every category and industry — from automotive to beauty, banking to beverages
— bringing ideas to life for brands of all sizes.

These are projects I led in collaboration with some of the talented people who are still part of the team today.

Before Hi Creative Lab

All works shown here were created by our team during their previous roles at respective agencies and are presented for portfolio purposes only.

Nissan KICKS e-POWER
My first project after joining TBWA — the re-launch of Nissan KICKS e-POWER. As CCO, I led the account for three years. Following the campaign, sales surged beyond the original launch, and the Nissan brand was back in the public conversation after nearly a decade of silence. Needless to say, the client was happy.

Siang Pure Oil
A key part of Siang Pure Oil’s re-launch campaign that revived the brand and won the hearts of a new generation — earning recognition across local, regional, and international award circuits.

Nestlé
The video that launched Nestlé’s social engagement — and went on to win a YouTube award for audience engagement.

Peppermint Field – Brand Launch Campaign
The launch campaign that put Peppermint Field on the minds of audiences — and went on to earn recognition at the Cannes Lions Awards.

Coca-Cola
A first-of-its-kind 24-hour music collaboration between Coke and Thai rock band Potato, bringing fans into the creative process entirely online. Led and produced while at Leo Burnett Bangkok.

Lipovitan-D
By identifying the true consumers of this 50-year-old, premium-priced energy drink, we developed a social-first campaign that reinvigorated loyalty and attracted new consumers to their social platforms.

SPCA Malaysia
A personal project close to my heart — leading the SPCA Malaysia campaign with NagaDDB to speak up for stray dogs in a culture where they’re often misunderstood.

MACH by Hong Leong Bank
A new way of banking for Malaysia’s young adults. The GET BANKING campaign connected with them through digital and street-level touchpoints — from social media to sneaker shops. I led the project while at NagaDDB Malaysia.

More samples available athttps://tkoomsorn.myportfolio.com

One of the best Creative Directors
I have ever worked with.
Tim isn’t just a Creative Director — he’s a partner who understands both the market and the customer. That’s why his work connects on every level.

Masao Tsutsumi
President of Nissan Philippines, Inc.

What People Say:

He was just brilliant — totally understood what we were after. All the best to him; no doubt he’ll do great things wherever he goes.

Shivani Goswami
Area Marketing Director at MasterCard

One of the most dedicated and insightful creative leaders I’ve worked with.
He combines creativity with genuine warmth and understanding — always open, supportive, and easy to collaborate with. Working with him just makes the work (and the process) better.

Praval Rojanaphruk
Marketing Director - Thai Jewels Energy Drink at OSOTSPA CO., LTD.

Tim pushed creative boundaries with bold ideas that helped Nissan Thailand earn global recognition — including the Nissan Global Award for the KICKS e-POWER re-launch.

Adjima Wannapintu
VP, Marketing, Nissan Thailand

Tim is more than just a creative mind — he balances strategy, creativity, and practicality effortlessly.
He’s a true mentor who listens with empathy, inspires his team through tough days, and shares his experience generously.
A rare mix of talent, patience, and heart. Two thumbs up.

Andrea Ma
Head of Marketing at CTOS

Working with P’Tim is like plugging into a creative power source.
Always five steps ahead, he turns smart ideas into unexpected brilliance and treats every brand like his own—using creativity to solve real business problems with clarity and conviction.

He’s not just a creative, but a true brand builder. You don’t just get great ideas—you get game-changing ones.

THANALIT (Matt) SIRATHANAIWAT
Creative Director at TBWA\NISSAN UNITED

I still apply the skills Tim nurtured during my 2.5 years under him. He’s a boss who always had my back and gave me space to grow — strategic, creative, and genuinely supportive.

Yau Fai Chia
Strategic Planner | Marketing Consultant | Creative Lead at Team Two Agency

“If you’re not working on your concept, work on your biceps.”
It sounded like a joke then, but it’s advice that still rings true — balance matters. Tim puts clients first, always focusing on what’s right for their business, while never forgetting his team.
To clients, he’s more than a creative — he’s a true partner who understands your business inside out.
To creatives, he’s a mentor who pushes both mind and body to grow. A 2-km brainstorm walk? Just the warm-up.

Jeremy Ng
Creative Director at LOKI, Malaysia

Hello from

Bangkok, Thailand

Contact: tim@hicreativelabbkk.com

Hours

Monday – Friday
10am – 6pm

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