ABOUT
Theerapol Tim Koomsorn
Founder, Human Intelligence Creative Lab
We make sure people recognize you—
even when everything else keeps changing.
HiCL is a small creative lab built around one idea—
branding is not what you say,
it’s what people remember.
In a market full of noise,
the job isn’t to say more.
It’s to be recognized,
instantly.
Who I am
Founded by Tim (Theerapol Koomsorn),
a creative leader with experience across the US and Southeast Asia.
Having worked with brands like Nissan, Mastercard, and leading
regional businesses, his focus has always been the same—
not just making brands seen,
but making them stick.
How I work
We don’t start
with formats.
We start with
the brand.
We don’t
chase trends.
We build
recognition.
We don’t
scale teams.
We scale thinking
when needed.
Why HiCL
Experience across the US and Southeast Asia, focused
on making brands recognized–not just seen.
Feel free to reach out
Based in Bangkok.
Working across Southeast Asia.