advertisement showing two lines of cars, one in snowy conditions and one in agricultural fields, comparing transit distances from Bangkok to other countries, with promotional text and reward details for changing engine oil
A road with long line of cars during snowstorm at dusk in Thailand, with temples and buildings in background and yellow banner with Thai text and list of places.
A road with long line of cars during snowstorm at dusk in Thailand, with temples and buildings in background and yellow banner with Thai text and list of places.

B-Quik leads the oil change business among fast-fit players, yet in people’s minds it still stands for one thing: tires.

This isn’t resistance, it’s recall. Our research showed people are open to changing oil at
B-Quik—they just don’t think of it first. What they need isn’t persuasion, but a clear signal strong enough to cut through habit.

So we skipped the poetry and went straight to the point. Direct. Simple. Impossible to mishear. Now when people think B-Quik, it won’t stop at tires—it lands on oil change, clearly and confidently.

Alongside the videos, we built a holistic campaign across online, social, and on-ground activations—ensuring the message shows up everywhere, not just in one format.

Because this isn’t about one service, it’s about redefining B-Quik’s role—from a place you go for tires, to a brand you trust to keep you moving. A mobility lifestyle partner built on confidence and delivered through consistency.

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