RECOGNITION MATTERS

In a market that never stands still, we've helped global brands and local challengers become easier
to recognize, more relevant to people, and harder to forget.

A collage of various stickers and posters on a wall, including a prominent sticker with the text 'humanintelligence creative lab,' and others with different designs and messages in various languages.
A collage of various stickers and posters on a wall, including a prominent sticker with the text 'humanintelligence creative lab,' and others with different designs and messages in various languages.

HiCL is a senior-led creative consultancy helping brands build recognition through strategy, creativity, and ideas that work.

From North America to Southeast Asia, we've helped launch products, reposition brands, and build recognition in markets where attention is hard to earn and easy to lose.

We work directly with brands and support agencies when experienced strategic and creative leadership is needed.

Built by
People Who've Been There.

• Thailand • Malaysia • Singapore • Indonesia • Philippines • Vietnam • Hong Kong • Taiwan • America

• Thailand • Malaysia • Singapore • Indonesia • Philippines • Vietnam • Hong Kong • Taiwan • America

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WORK
Close-up of a young woman with brown hair smiling from inside a vehicle, with part of her face and hand visible.
Close-up of a young woman with brown hair smiling from inside a vehicle, with part of her face and hand visible.

Reawakening the Maverick Spirit of a Sleeping Giant.

A woman kneeling in front of her daughter, touching the daughter's forehead affectionately in a cozy kitchen with sunlight streaming through the window. The image features the Nestlé logo and the hashtag #supermom.
A woman kneeling in front of her daughter, touching the daughter's forehead affectionately in a cozy kitchen with sunlight streaming through the window. The image features the Nestlé logo and the hashtag #supermom.
A joyful family gathering in a brightly lit room, with two adults and two children smiling and laughing while interacting near a Mastercard branded payment terminal, with colorful artwork on the walls and wooden blinds on the windows.
A joyful family gathering in a brightly lit room, with two adults and two children smiling and laughing while interacting near a Mastercard branded payment terminal, with colorful artwork on the walls and wooden blinds on the windows.
Partial view of a native American man with a large fur hat and traditional attire, standing against an indoor background.
Partial view of a native American man with a large fur hat and traditional attire, standing against an indoor background.
A woman making a tired or dazed expression, standing indoors. She is wearing jewelry and holding a container labeled 'PEPPERMINT Field Gel' with a butterfly logo.
A woman making a tired or dazed expression, standing indoors. She is wearing jewelry and holding a container labeled 'PEPPERMINT Field Gel' with a butterfly logo.
A split black and white photo with a woman on the left and a man on the right, the woman has freckles and short dark hair, the man is wearing headphones and is speaking into a microphone. There is a yellow vertical banner in the center with the text 'B-Quik DESTINATION x POD THANACHAI' and a yellow car illustration at the bottom.
A split black and white photo with a woman on the left and a man on the right, the woman has freckles and short dark hair, the man is wearing headphones and is speaking into a microphone. There is a yellow vertical banner in the center with the text 'B-Quik DESTINATION x POD THANACHAI' and a yellow car illustration at the bottom.

Work across categories.
Built around the same goal: recognition.

tim@hicreativelabbkk.com

What People Say:

– One of the best Creative Directors I have ever worked with.

Tim isn’t just a Creative Director — he’s a partner who understands both the market and the customer. That’s why his work connects on every level.

Masao Tsutsumi
President, Nissan ASEAN and Thailand

– He was just brilliant — totally understood what we were after.

All the best to him; no doubt he’ll do great things wherever he goes.

Shivani Goswami
Area Marketing Director at MasterCard

– One of the most dedicated and insightful creative leaders I’ve worked with.

He combines creativity with genuine warmth and understanding — always open, supportive, and easy to collaborate with. Working with him just makes the work (and the process) better.

Praval Rojanaphruk
Marketing Director - Thai Jewels Energy Drink at OSOTSPA CO., LTD.

– Tim pushed creative boundaries with bold ideas that helped Nissan Thailand earn global recognition —including the Nissan Global Award for the KICKS e-POWER
re-launch.

Adjima Wannapintu
VP, Marketing, Nissan Thailand

What We Do

We partner with brands directly.

We also support agencies with senior strategy and creative leadership
when extra firepower is needed.

Brand Building

Help your brand become easier to recognize and harder to forget through positioning, brand platforms, and communication strategy.

Get senior strategic and creative leadership without the cost and commitment of a full-time executive.

Fractional Creative Leadership

Create campaigns, launches,
and communications that solve business problems and drive measurable results.

Campaign Development

Add experienced strategy and
creative leadership to key pitches, launches, and special projects when extra firepower is needed.

Agency & Pitch Support